[{"data":1,"prerenderedAt":78},["ShallowReactive",2],{"work-en-projekt-alpha":3},{"id":4,"title":5,"body":6,"client":61,"description":62,"draft":63,"extension":64,"featured":65,"image":66,"imageLabel":67,"meta":68,"navigation":65,"path":69,"seo":70,"services":71,"stem":75,"year":76,"__hash__":77},"work_en\u002Fwork\u002Fprojekt-alpha.md","B2B manufacturer website",{"type":7,"value":8,"toc":54},"minimark",[9,14,18,21,25,47,51],[10,11,13],"h2",{"id":12},"context","Context",[15,16,17],"p",{},"The manufacturer had a website that described the company but did not help a buyer. The offer was scattered, the catalogue was hard to search, and the contact form sat behind extra clicks. Sales received few enquiries — and those that arrived needed a long follow-up.",[15,19,20],{},"The redesign had one job: shorten the path from visit to enquiry with a clear offer, readable products and a contact flow that can be completed in a single session.",[10,22,24],{"id":23},"scope","Scope",[26,27,28,32,35,38,41,44],"ul",{},[29,30,31],"li",{},"discovery: sales goals, buyer persona, current site map",[29,33,34],{},"UX: information architecture, offer → product → contact path",[29,36,37],{},"UI and copy: first-screen hierarchy, CTAs, product descriptions",[29,39,40],{},"Vue.js front-end: fast pages, consistent layout, accessibility",[29,42,43],{},"on-page SEO: titles, headings, structured data, redirects",[29,45,46],{},"analytics: events on CTAs, the form and key pages",[10,48,50],{"id":49},"outcome","Outcome",[15,52,53],{},"The new website explains the offer on the first screen and points to a concrete next step. The catalogue can be filtered, and the form captures the context sales needs immediately. A typical webskilled project: UX, copy and front-end in one cycle — not a slide agency plus a separate build team.",{"title":55,"searchDepth":56,"depth":56,"links":57},"",2,[58,59,60],{"id":12,"depth":56,"text":13},{"id":23,"depth":56,"text":24},{"id":49,"depth":56,"text":50},"Industry \u002F B2B","A B2B manufacturer website redesign: offer, catalogue and contact path that shorten the journey from visit to enquiry.",false,"md",true,null,"B2B website",{},"\u002Fwork\u002Fprojekt-alpha",{"title":5,"description":62},[72,73,74],"UX Design","Vue.js","SEO","work\u002Fprojekt-alpha","2025","C9bYqJXJF-jPSr01RlGCCTCzNUKj66kIZJulZqMk5lY",1789584541051]