[{"data":1,"prerenderedAt":177},["ShallowReactive",2],{"blog-en-projektowanie-stron-ktore-sprzedaja":3},{"id":4,"title":5,"body":6,"category":164,"date":165,"description":166,"draft":167,"extension":168,"imageLabel":169,"meta":170,"navigation":171,"path":172,"readingTime":173,"seo":174,"stem":175,"__hash__":176},"blog_en\u002Fblog\u002Fprojektowanie-stron-ktore-sprzedaja.md","How to design a website that actually sells",{"type":7,"value":8,"toc":156},"minimark",[9,13,16,21,24,47,50,54,57,90,93,97,100,120,123,127,147],[10,11,12],"p",{},"A website sells when a visitor knows what to do next — and can do it without friction. Not when it merely looks modern. Looks help trust; sales happen in the path: first screen, promise, proof, call to action.",[10,14,15],{},"At webskilled we tie UX design, copy and front-end (Vue.js or WordPress) to that single goal. This is the order we follow on company sites and landing pages.",[17,18,20],"h2",{"id":19},"what-a-website-is-for","What a website is for",[10,22,23],{},"A company website is a sales and trust tool, not a business card. It has three jobs:",[25,26,27,35,41],"ol",{},[28,29,30,34],"li",{},[31,32,33],"strong",{},"Name the offer"," in the customer’s language, not internal jargon.",[28,36,37,40],{},[31,38,39],{},"Prove"," it is worth trusting — cases, process, people, numbers, concrete outcomes.",[28,42,43,46],{},[31,44,45],{},"Lead to the next step",": an enquiry, a call, a demo, a purchase.",[10,48,49],{},"If any of those is unclear, the visitor goes back to search. AI systems and Google judge the same thing: does the content answer the intent, and can a specific answer be extracted from it?",[17,51,53],{"id":52},"what-we-measure-before-we-draw-ui","What we measure before we draw UI",[10,55,56],{},"Before layout, we write hypotheses. Each hypothesis has a metric.",[58,59,60,66,72,78,84],"ul",{},[28,61,62,65],{},[31,63,64],{},"Visit intent"," — what is the person from an ad, from Google, from a referral looking for?",[28,67,68,71],{},[31,69,70],{},"First screen"," — in five seconds, is it obvious who the site is for and what they can do?",[28,73,74,77],{},[31,75,76],{},"Next step"," — one primary CTA per page, not five equal ones.",[28,79,80,83],{},[31,81,82],{},"Friction"," — how many form fields, how many clicks to the offer, does the page load fast on a phone?",[28,85,86,89],{},[31,87,88],{},"Trust"," — is proof (work, process, stack) next to the decision, or buried in the footer?",[10,91,92],{},"Only then do we design the flow, type hierarchy and components. The stack — JavaScript, Vue.js, Nuxt or WordPress — is chosen for how the site will be run after launch.",[17,94,96],{"id":95},"stack-comes-later","Stack comes later",[10,98,99],{},"User problem first, technology second.",[58,101,102,108,114],{},[28,103,104,107],{},[31,105,106],{},"WordPress"," when the client’s team needs to publish pages, landings and news themselves.",[28,109,110,113],{},[31,111,112],{},"Vue.js \u002F Nuxt"," when you need app-like interaction, SSR, a fast front-end or an API connection.",[28,115,116,119],{},[31,117,118],{},"A hybrid"," when content lives in a CMS and key views (calculator, panel, configurator) are an application.",[10,121,122],{},"The wrong stack will not fix an unclear offer. The right one makes the site fast, accessible and possible to grow — and that already affects conversion and SEO.",[17,124,126],{"id":125},"a-checklist-worth-taking-into-the-brief","A checklist worth taking into the brief",[58,128,129,132,135,138,141,144],{},[28,130,131],{},"One business goal per site (not “everything at once”).",[28,133,134],{},"One primary CTA per template.",[28,136,137],{},"Headings that answer search questions, not only a moodboard.",[28,139,140],{},"Proof next to the decision, not in a separate About tab.",[28,142,143],{},"A form that captures sales context, not just a name and a phone number.",[28,145,146],{},"A measurement plan: events, not just “visits”.",[10,148,149,150,155],{},"If you are designing a new website or rebuilding the current one — ",[151,152,154],"a",{"href":153},"\u002Fen\u002Fcontact","write to us",". Share the goal, scope and timing. We’ll come back with a proposal, not a deck.",{"title":157,"searchDepth":158,"depth":158,"links":159},"",2,[160,161,162,163],{"id":19,"depth":158,"text":20},{"id":52,"depth":158,"text":53},{"id":95,"depth":158,"text":96},{"id":125,"depth":158,"text":126},"UX \u002F Web","2026-08-12","A website sells when UX, copy and front-end serve one goal: the user’s next step. What to measure, and in what order to design.",false,"md","A website that sells",{},true,"\u002Fblog\u002Fprojektowanie-stron-ktore-sprzedaja","6 min",{"title":5,"description":166},"blog\u002Fprojektowanie-stron-ktore-sprzedaja","F8VWLvoRxYAXAoQ2U_YVCeWz8vrs5BJxAWPLBg4At_o",1789584541332]